Host Dee Madigan continues her adventures into the engine rooms of Australian advertising.
It's the early 1970s and the power of good is unleashed. In the Age of Aquarius the public get wise to being hoodwinked by advertising. Health campaigners hijack the medium — and turn it to their advantage.
BUGA-UP, Belt-Up and get on that treadmill. Stories and ads from early social campaigns.
Credits:
Host: Dee Madigan
Sound engineer: Russell Stapleton
Producer: Ros Bluett